Do what you say not what you do can be effective code of conduct to instill corporate values?

While "do as I say, not as I do" may be a clear directive, it can lead to lack of trust and inconsistency within the corporate culture. Employees often look to leaders as role models, and actions speak louder than Words when it comes to demonstrating values. Therefore, it is important for leaders to embody the values they wish to instill in the organization.