by dictionary definition we can see the following:
CUSTOMER-noun1.a person who purchases goods or services from another; buyer; patron.
2.
Informal. a person one has to deal with: a tough customer; a cool customer.
CONSUMER-noun1.a person or thing that consumes.
2.
Economics. a person or organization that uses a commodity or service.
3.
Ecology. an organism, usually an animal, that feeds on plants or other animals.
Every customer is a consumer but not every consumer a customer. Customer is one who is brand loyal, who has made a custom to purchase a particular company's product/services. thus customer is a sub set of consumer.
A customer usually has a choice where he/she spends their money. A consumer may have to buy from a monopoly. Politicians love to call consumers customers.
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