What does this mean smart critiques stupid creates?

Smart people may have the answers and see things clearly as they are, but stupid people see how things could be. It makes for a good advertising slogan and it has a strong grab, but it's really not accurate. The intention is to give the message: Think outside the box. Break through assumptions and question long-held beliefs. That is a very smart thing to be able to do, and it isn't easy. There are many kinds of intelligence; 'smart' and 'stupid' as used above are two very important kinds. Ultimately I think that really is the message.