What information should be included in a comprehensive media packet for a product launch?

A comprehensive media packet for a product launch should include key details about the product, such as its features, benefits, target audience, pricing, availability, and any unique selling points. It should also contain high-quality images or videos of the product, press releases, contact information for media inquiries, and any relevant background information about the company or brand. Additionally, including testimonials or reviews can help build credibility and generate interest from the media.