How can you compare and contrast Kotler's and Porter's definitions of marketing?

1 answer

Answer

1052798

2026-07-07 18:06

+ Follow

Porter is a Strategy Mastermind - esp with his 1996 paper - What is Strategy? Whereas Kotler is a pure Marekting Guru - They do not necessarily disagree but each of them is in there own sense a leader in their field

ReportLike(0ShareFavorite

Copyright © 2026 eLLeNow.com All Rights Reserved.