What was the business impact of Kia not having an information system to track defects?

Like many companies today, Kia Motors has come to rely on information systems for running their business. Without a system for tracking and identifying defects, Kia did not know how serious its quality control problem was until customer complaints piled up. The high incidence of defects in Kia products affected marketplace perceptions of the Kia brand, customer retention rates, and Kia's ability to continue ramping up sales. Kia's quality problems obviously affected its profitability and long-term survival.