What is the market forces and organizational response?

I think this is part if not the answer your looking for.

I found this as i was reading and studying for my class: Principles of marketing.

Marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and creation of outputs (goods, services, or ideas). The marketing environment includes 6 such forces: competitive, economic, political, legal, and regulatory, technological, and sociocultural.

Weather fluctuating rapidly or slowly, environmental forces are always dynamic. Changes in the marketing environment create uncertainty, threats, and opportunities for marketers.

Marketing managers who fail to recognize changes in environmental forces leave their firms unprepared to capitalize on marketing opportunities or to cope with threats created by changes in the environment. Monitoring the environment therefore is crucial to an organization's survival and to the long-term achievement of its goals.

This is all found in the Marketing Express, Pride & Ferrell, 2011. Book sold at colleges.