A bull phase refers to a economic scenario with booming investor confidence and surplus liquidity as a result of which everyone is buying shares and the prices of stocks are going up. It is termed as a bull phase because there is control/limit on the amount to which the prices go up. It is uncontrollable like the run of a raging bull.
A bear phase refers to a economic scenario with diminishing investor confidence and lack of liquidity as a result of which everyone is selling their stocks. the prices of stocks come down crashing.
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