What are some kind of questions that are appropriate for focus groups?

Appropriate questions for focus groups typically include open-ended inquiries that encourage discussion, such as "What are your initial thoughts on this product?" or "How do you feel this service meets your needs?" Participants may also be asked to share experiences, opinions, and suggestions for improvement, like "What changes would enhance your experience?" Additionally, questions that prompt comparison, such as "How does this brand compare to others you’ve used?" can yield valuable insights. These questions should aim to generate dialogue rather than simple yes/no answers.