Why marketing is the link between the organisation and the external environment?

Marketing serves as the crucial link between an organization and the external environment by facilitating communication and understanding between the two. It helps identify customer needs, preferences, and market trends, allowing organizations to tailor their products and services accordingly. Additionally, marketing fosters brand awareness and loyalty, ensuring that the organization remains relevant and competitive in the marketplace. Through effective marketing strategies, organizations can respond to external changes and engage meaningfully with their target audience.