What is a business case?

A business case is a document that outlines the justification for a proposed project or investment, detailing the benefits, costs, risks, and alternatives. It serves to inform decision-makers and stakeholders by presenting a structured argument for why a particular initiative should be pursued. Typically, it includes an analysis of potential returns on investment and assesses how the project aligns with the organization's strategic goals. Ultimately, a well-prepared business case helps secure funding and support for the initiative.