Why was now important to the women's movement?

NOW, or the National Organization for Women, was founded in 1966 to advocate for women's rights and gender equality, marking a pivotal moment in the women's movement. It sought to address issues such as workplace discrimination, reproductive rights, and equal pay, galvanizing activism across the United States. NOW's establishment provided a structured platform for women to organize, campaign, and push for legislative changes, significantly advancing the fight for gender equality during the second-wave feminist movement. Its influence continues to resonate in contemporary discussions about women's rights.