How did Levi Strauss make denim popular?

Levi Strauss popularized denim by introducing durable work pants designed for miners during the Gold Rush in the 1850s, which were made from sturdy denim fabric. His innovation of using copper rivets to reinforce pockets added to the pants' durability, making them highly functional and appealing. As the American West expanded and denim became associated with ruggedness and authenticity, Levi's jeans evolved into a cultural icon, embraced by various subcultures over the decades. This blend of practicality and style solidified denim's status as a fashion staple.