What variables does capitec bank use when selecting their target markert?

Capitec Bank selects its target market based on variables such as income level, age, and financial behavior. They focus on individuals with lower to middle-income levels who may be underbanked or seeking more accessible banking solutions. Additionally, they consider customer needs for simplicity and affordability in banking services. Geographic location also plays a role, as they aim to serve both urban and rural communities in South Africa.