Who sell more shoes Shaquille O'Neal or michaEl jordAn?

Michael Jordan sells more shoes than Shaquille O'Neal. Jordan's brand, particularly through his collaboration with Nike, has become a cultural phenomenon, with the Air Jordan line generating billions in sales. While Shaquille O'Neal has also had successful shoe lines, particularly during the 1990s and early 2000s, they do not match the overall impact and sales volume of Jordan's brand.