I was a Domino's Franchisee in the UK until 2010 (so I don't know if they've changed since) but it was approx 12% of your sales after the VAT was deducted.
This was payable to corporate for not only the use of the brand name, image and logo's, but also included a contribution to the national advertising fund (NAF) - for instance the sponsoring of The Simpson's on Sky One and Channel 4 and Britain's Got Talent on ITV
This figure may be different in other markets and represent other contributions.
HTH??
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