What are the benefits to an organisation of having a range of products?

Having a range of products allows an organization to diversify its revenue streams, reducing reliance on a single product and mitigating risks associated with market fluctuations. It enables the company to cater to different customer needs and preferences, enhancing customer satisfaction and loyalty. Additionally, a varied product portfolio can improve market competitiveness and provide opportunities for cross-selling and upselling, ultimately driving growth and profitability.