How did know north face start?

The North Face was founded in 1966 by Douglas Tompkins and Susie Tompkins Buell in San Francisco, California. Initially, it began as a retail store specializing in high-performance outdoor gear and apparel, catering to climbers and outdoor enthusiasts. The brand quickly gained popularity for its innovative products and commitment to quality, expanding into a full-fledged outdoor equipment and clothing company. Over the years, The North Face has become synonymous with adventure and exploration, becoming a leading name in the outdoor industry.