Who did start the tanning craze?

The tanning craze is often attributed to fashion designer Coco Chanel, who popularized the sun-kissed look in the 1920s after returning from a trip to the French Riviera with a tan. This trend was further popularized in the 1970s and 1980s with the advent of tanning oils and the promotion of sunbathing as a desirable lifestyle. The rise of celebrity culture and media also played a significant role in making tanned skin a symbol of health and leisure.