A mode of entry that permits a company to use its property is licensing. In this arrangement, a company (the licensor) grants another entity (the licensee) the rights to use its intellectual property, such as patents, trademarks, or technology, for a specified period. This allows the licensee to produce and sell products or services while paying royalties or fees to the licensor, enabling both parties to benefit from the arrangement without significant capital investment from the licensee.
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