What is strategic analysis?

Strategic analysis is about looking at what is happening outside your organisation now and in the future. It asks two questions: * How might what's happening affect you? * What would be your response to likely changes? It's called strategic because it's high level, about the longer term, and about your whole organisation. It's called analysis because it's about breaking something that's big and complex down into more manageable chunks. Strategic analysis is about looking at what is happening outside your organisation now and in the future. It asks two questions: * How might what's happening affect you? Strategic analysis is about looking at what is happening outside your organisation now and in the future. It asks two questions: * How might what's happening affect you? * What would be your response to likely changes? It's called strategic because it's high level, about the longer term, and about your whole organisation. It's called analysis because it's about breaking something that's big and complex down into more manageable chunks.