Is travel agency a dying business?

The travel agency business has certainly faced challenges due to technological advancements, changing consumer behaviors, and the impact of the COVID-19 pandemic. With the rise of online travel booking platforms like Expedia and Airbnb, many travelers have started booking their trips themselves. The pandemic initially had a disastrous effect on the travel industry, leading to a significant drop in demand for travel services2.

However, it’s important to note that the travel agency business is not necessarily dying In fact, many travel agencies have seen a resurgence. For instance, some agencies reported that their 2022 sales have already surpassed their 2019 totals. The industry is evolving, and those who can adapt to the changes are finding success