What did ray kroc take his risks at?

Ray Kroc took risks primarily in expanding the McDonald's franchise beyond its original locations. After joining the company in the 1950s, he invested his own money to open new franchises, often facing skepticism about the fast-food model. He also took significant financial risks by securing funding and negotiating contracts with franchisees, all while striving to maintain quality and consistency across locations. His willingness to take these risks ultimately transformed McDonald's into a global fast-food powerhouse.