1. Marketing is the process of plannig and executing the conception, pricing,promotion and distribution of goods, ideas or services to create an exchange that satisfies the individual and organisational needs. selling is the Last step in the chain of commerce where a buyer exchanges cash for a seller's good or service. In business, "nothing happens until someone sells something. 2. Marketing revolves around the needs and the interest of the buyers. Selling revolves around the needs and interest of the seller. 3. Marketing seeks to convert customers need into prodct selling seeks to quickly convert prdt into cash 4. Marketing views business as customer staysfying process Selling views business as good prodcing process 5. In marketing consumer detemines the price WHILE IN SELLING cost detemines the price 6. Marketing takes an outside-in perspective It starts with a well defined markert, focuses on customer needs, co-ordinates all the marketing activities affecting customers, and makes profits by creating customer satisfaction. Selling is an inside-out perspective. Its starts from factory, focuses on the company's existing products, and calls for heavy selling and promotion to obtain profitable sales 7. Marketing is in fact the act of 'bringing the right product to market'. Selling is about closing a sale and turning a potential buyer into a customer. 8. MARKETING is all that process to SELL SALES is mere SELLING By Chirag Thakker
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