What are good business names?

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1152798

2026-05-02 18:21

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I can't give you a good name straight off; but some things to think about are:

legal issues: some names are not available for legal reasons; in the UK you can't use National or Royal in company names without explicit permission.

Don't make it too obvious:

If you're a start-up, then choosing an "obvious" name for a company can cause trouble - other companies might choose the same name - you might have to take them to court.

Make it memorable:

This is one of the hardest things to achieve, but an alternative approach is to avoid the forgettable - avoid long, complicated names.

Avoid being silly:

Digital Research was one of the early success stories of small computers. However, its original name was Intergalactic Digital Research. It's difficult to be taken seriously with such a name.

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