What are examples of the consumer culture in India?

I suggest that the increase in the amount of dowry and the difference of the items, that make it up nowadays is in relation to consumer culture. Dowry has grown up to 6 times the annuel income of a male village worker in Karnataka in the last decades. Families of the grooms expect refrigerators, tv sets, two wheelers and all kinds of consumption goods. Increasingly, if the dowry does not meet the expectations of the groom, wive burning is practiced, more than 6000 women per year die because of dowry related murderers by their husbands. I think, increasing materialism and greed for consumer goods are to blame for that. Because of the economic liberation of the 1990s consumer culture is getting more and more integrated in the Indian culture. Everybody tries to emulate the lifestyle of urban upper class, material wealth is getting increasingly quated with respect in the society.