What was the performance expectation gap in Coca-Cola Water quality?

The performance expectation gap in Coca-Cola's water quality typically refers to the discrepancy between consumer perceptions of the brand's water products and the actual quality or safety of those products. This gap can arise from factors such as inconsistent product quality, negative publicity, or environmental concerns regarding water sourcing. Addressing this gap is crucial for maintaining consumer trust and brand reputation, as customers increasingly prioritize sustainability and transparency in product quality. Effective communication and quality assurance measures are essential for bridging this expectation gap.