In order to create a consistent, balanced, and approachable flavor profile at a popular price point, blended whiskey, which accounts for the majority of the global market, usually combines flavorful single malt whiskies with lighter, less expensive grain whiskies, as well as occasionally other spirits. Both blended and single malt whiskies have distinctive characteristics and can be consumed neat or in mixed drinks. Because of its depth and purity, single malt is frequently regarded as superior; nonetheless, blended whiskey is more accessible and less expensive (Whisky Center).
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