Naturally sweetened by cane juice… It sounds so nice. It's very natural and healthy sounding. Kind of gives me warm fuzzies and makes me want to type little emoticon smiley faces like this one J. The truth is, it should make you want to as well if for no other reason than it's a million times better than foods sweetened with high fructose corn syrup or other artificial sweeteners.
Maybe we could just use sugar though. Is dehydrated cane juice really superior to sweetening with regular old table sugar.
You may have figured out already that this is sort of a trick question. It would be impossible for dehydrated cane juice to be superior to regular table sugar because all table sugar is, is dehydrated cane juice.
When sugar cane was originally discovered in Southeast Asia it was mainly just chewed on by the natives for its sweetness. It had very few sweetening applications. However in about 350AD, the people of India discovered the secret of dehydrating the juice from the cane into crystal form which was easy to transport and cook with and allowed it to easily spread throughout the rest of the world. It quickly replaced honey as the number one sweetener used across the known world and the rest is history.
So next time you see "naturally sweetened by dehydrated cane juice", you'll know that this is just a feel good fancy way of saying, "We've added a bunch of sugar to your 'health food' but we've found that if we change the Wording, you'll still consider our junk food to be healthy and you'll buy it!"
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