He was the one who ordered Dr. Porsche to create a car for the masses - a "people's car" or "Volkswagen." He gave a bunch of demands - must hold two adults and three children, must burn no more than 7 litres fuel per 100 km traveled, must go 100 km/hr over long distances...and it must be available to members of the Nazi leisure organization "Strength through Joy" or "Kraft durch Freude" on a savings plan in which if you had 990 Reichsmarks' worth of savings stamps in a savings book you would receive the car. Unfortunately, no one was ever able to save up a thousand Marks and the factory that would make the car was diverted to making military vehicles. After the war, the new Volkswagen company gave people who had "KdF-Sparbuche" a discount on the purchase of Volkswagens...right after the British army removed the unexploded bomb that had lodged itself between two critical and irreplaceable machines in the Volkswagen factory.
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