Purpose of personal selling

The meaning of the term personal

selling means when a customer and supplier meet face to face to

complete the transaction. Personal selling provides benefits in

several ways;

The organisation gains because it

is more likely to meet its objectives as both sales and the number

of customers will increase.

The employee gains because they can

be motivated to work hard and do well, both in terms of personal

achievements and financial rewards for meeting sales targets.

The customers gain because they can

rely on professional assistance and advice which will help them to

obtain the best goods or services that they require.