Why might large corporations be more likely to support development of substaining technology rather than emerging technology?

Large corporations often prioritize sustaining technologies because they tend to enhance existing products and services, allowing for incremental improvements and a more predictable return on investment. These technologies align with their established business models and customer bases, reducing risk. In contrast, emerging technologies can be uncertain and disruptive, potentially threatening existing markets and requiring significant investment with uncertain outcomes. Thus, corporations may focus on sustaining innovations that promise immediate benefits and reinforce their market position.