Justify appropriate pricing strategy for four wheelers?

Based on the many competitors a business has one may justify prices of products based on many reasons. these may include demand of product or service. if a product is in high demand consumers will pay the asking price just to have it. Quality of product or service, consumers want quality and will pay good money for it...if competitors off goods/services at a lower cost, if you hold a higher standard of product or service prices will be justified