Marketing challenges in pharmaceutical marketing

pharmaceutical companies marketing challenges

Answer :

Check out this site http://www.news.pharma-mkting.com/pmn23-article01.html. It seems to be very helpful.

Current Challenges

1. Tracking Primary Sales,Secondary Sales
2. Expenses incurred during the visits to doctors,retailers,distributors
3. Monitoring the Medical Representatives and their sales activity
4. Tracking the inventory for the Samples,gifts given
5. Working within budgets allocated for expenses like courrier,emailing,maintaining historical data,communication.
6. Tour Plans are in the synch with the executions.
7. How many doctors they have visited,when they have lastly visited,How much Sample and gifts are given against POB ,etc

Future Challenges

1. Current Trend and Past History the Sales and Revenue Model were based on

   a.Patient Prescription=Payment

   Future Trend for the Sales and Revenue Model will be based on

   b.Patient+Perscription+Outcome(Medicine Works/Not Works+Medicine Safe/Unsafe+Demography )=Payment Based On performance

2. Many additional players are coming LIKE health providers and patients.

All these hurdles can be eliminated by making the sales force automated with our web based solution "Online MRM ver(1.0)" known by different names like (M R Reporting /Medical Representative Reporting /Online M.R.Reporting,Online Pharma SFA).The solution will be saving companies multiple cost and generating revenue to the organization.These tool is not only used to track M R activty but also sales and promotion done.Our Clients are extensively using these monitoring tool since it has many benefits & features

Best Part -:your future challenges are also covered in this solution

Please contact us for further details

Warm Regards

Chirag Parekh,

Innovative Software Solutions,

EC-168,201 Evershine City,Vasai(E),Dist-:Thane,Maharashtra,India,

Tel-:8087850093,8108010888.

email-:mkt@innovativesolutions.in,sales@innovativesolutions.in

Web-:www.innovativesolutions.in

We a

Answer :

Check out this site http://www.news.pharma-mkting.com/pmn23-article01.html. It seems to be very helpful.