How do design context and audience work together to create rhetoric?

Design context and audience work together to shape rhetoric by influencing how a message is crafted and received. The design context encompasses the medium, environment, and cultural elements surrounding a communication, while the audience consists of the individuals who interpret the message. Effective rhetoric takes into account both, ensuring that the design resonates with the audience's values, expectations, and experiences, thereby enhancing the overall persuasiveness and clarity of the message. This synergy helps to create impactful communication that engages and motivates the audience effectively.