Who is Goldilocks in the purple mattress ad?

In the Purple mattress ad, Goldilocks is depicted as a relatable character who explores different mattresses, each representing varying levels of comfort. Unlike the traditional tale where she finds the "just right" porridge, in this ad, she seeks the perfect mattress that offers optimal support and comfort. The ad uses her story to emphasize the unique features of the Purple mattress, highlighting its ability to cater to different sleep preferences. Overall, Goldilocks serves as a metaphor for finding the ideal sleep solution.