What is query depression?

Query depression refers to a phenomenon in search engine optimization (SEO) where search engines, particularly google, may deprioritize or reduce visibility for certain queries over time. This can happen if a particular search term consistently yields low engagement or if the content associated with it is deemed less relevant by users. As a result, websites targeting these queries may experience decreased traffic and ranking. Understanding query depression is crucial for marketers to adapt their strategies and focus on more effective keyWords.