Importance of marketing mix to its marketers?

Marketing MIX COMPROMISES of 4p's ,

Product- can be defined as the tangible and the physical attributes- such as the weight dimensions and the materials. Its the product which a marketer has to market , so all the marketing strategies are made to ponder a product.

PRICE - It is the sum all the values that consumers exchange or the benefits of having or using the product or services. Price is the only element in the marketing mix which produces revenues and plays a vital role in marketing objectives.

PLACE- distribution channels make the product available to the end users and help marketers in segmenting a product where it will consumed in an optimum way.

PROMOTION- its the way a marketer is able to promote his/her product through advertisements ,promotions,print media and all other factors to make a product known to the customers .

All these mixes help a marketer in making critical decisions before and after the launch of a product.