What Sales conduct is defined as an agents professional and ethical handling of?

Sales conduct refers to the professional and ethical behavior exhibited by agents in their interactions with clients and stakeholders. This includes honesty in representing products, transparency in communication, and adherence to legal and regulatory standards. Proper sales conduct fosters trust, builds long-term relationships, and enhances the reputation of both the agent and the organization they represent. Ultimately, it ensures that the sales process is fair and beneficial for all parties involved.