Who are citifinancial services?

CitiFinancial Services, a division of Citigroup, primarily provides Personal Finance solutions, including loans, credit cards, and other financial products. Historically, it focused on consumer lending and offering services to individuals with varying credit profiles. The division aimed to assist customers in managing their financial needs, but in recent years, it has undergone significant restructuring and changes in its operations. As of 2023, many of its services have been integrated into broader Citi offerings or restructured under different branding.