What else might Starwood do to promote creativity and innovation?

Starwood could foster creativity and innovation by implementing regular brainstorming sessions and workshops that encourage employees to share ideas across departments. Establishing an internal innovation fund could empower teams to develop and test new concepts. Additionally, creating a collaborative workspace that promotes cross-functional interaction and offering incentives for innovative solutions would further stimulate a culture of creativity within the organization. Finally, partnering with startups and tech firms could introduce fresh perspectives and drive innovative practices.