What is qulitative data?

Qualitative data refers to non-numeric information that captures qualities, characteristics, or descriptions of a subject. It often includes text, images, or audio, and is used to understand concepts, opinions, or experiences. This type of data is typically collected through methods such as interviews, open-ended surveys, or observations, and is analyzed thematically rather than statistically. Qualitative data provides depth and context, helping to explain the "why" behind certain phenomena.