What factors or situations cause prejudice to increase?

Prejudice can increase due to various factors, including social and economic competition, where groups perceive each other as threats to resources or opportunities. Media representation can play a significant role, as negative portrayals can reinforce stereotypes and biases. Additionally, lack of exposure to diverse groups and experiences can perpetuate ignorance and fear, further fueling prejudiced attitudes. Lastly, political rhetoric and societal norms can legitimize discriminatory beliefs, leading to greater acceptance of prejudice within a community.