Why is Luton Town are called the Hatters?

Luton Town is called the "Hatters" because of the town's historical association with the hat-making industry. In the 19th century, Luton was a significant center for the production of straw hats, leading to the nickname. The term "Hatter" became a part of the club's identity, and it is reflected in their crest and fan culture. This connection to hat-making has remained a proud part of the club's heritage.