The key features of a tourism product include its intangibility, perishability, inseparability, and heterogeneity. Intangibility means that tourism experiences cannot be physically touched or owned, while perishability indicates that unsold services cannot be stored for future use. Inseparability highlights that production and consumption occur simultaneously, and heterogeneity reflects the variability in service quality and experiences due to personal interactions and differing conditions. Together, these characteristics shape the unique nature of tourism offerings.
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