New forms of mass media, particularly the internet and satellite TV, began to shrink our world in the late 20th century, particularly from the 1990s onward. These technologies enabled instantaneous communication and access to diverse cultural content, fostering a sense of interconnectedness often referred to as the "global village." This phenomenon facilitated cultural transmission across borders, allowing ideas, values, and traditions to spread rapidly within a global network. As a result, people worldwide can now engage with and influence each other's cultures more than ever before.
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