What is the difference between trade license and company registration certificate?

a company are considering the lunch a new product the Gamma Varions prior estimates the outcomes have been made as follows and expected values calculated

market state probability profit/loss expected value

Good 0.2 60,000 12,000

Average 06 40,000 24,000

Bad 0.2 40,000 8,000

in order to have more information on which to base their Decision the management are considering whether to commission a market research survey at a cost of 1000. market state Good Average Bad

Good 60% 30% -

Average 40% 50% 10%

Bad - 20% 90%