The difference between B2B and B2C?

At the core, it’s about who you’re selling to.

B2B (business to business) means one business sells to another like a steel supplier selling raw material to a fabrication company. B2C (business to consumer) is when a business sells directly to an individual like a clothing brand selling shirts online to regular buyers.

B2B usually involves bigger orders, longer conversations, and more logic driven decisions. B2C tends to be faster, more emotional, and focused on personal needs.

For example, a platform like Pepagora helps businesses connect with other businesses for things like industrial tools, parts, or services. It’s built around bulk buying, negotiation, and long-term partnerships not impulse purchases.

So, if you're selling to companies, you’re in B2B. If you're selling to everyday shoppers, you’re in B2C. Simple as that.