During the Gold Rush, Levi Strauss moved to San Francisco in 1850 to seek fortune by supplying miners with essential goods. He initially sold dry goods, such as tents and clothing, capitalizing on the booming demand. Strauss later created sturdy jeans, which became popular among miners due to their durability, leading to the founding of his iconic denim company. This entrepreneurial venture laid the foundation for his lasting legacy in fashion.
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