Can you apply pure organic beeswax directly to wood?

If the wax is a room temp it will be too hard , melting it and applying it hot will give you an uneven result.

The best way to do it is to make up a furniture polish with half turpentine and half wax: Heat wax in a double boiler. be careful , dont let it get too hot so take it off the heat when there are still small lumps of unmelted wax floating around, these should melt in the heat of the already liquid wax. Add an equal volume of distilled turpentine stir and leave to cool. One can paint a shellac before applying wax to wood, this is more to change the colour. Waxing otherwise untreated pine is fine. The smell of the turpentine is pleasant and piny and fades quickly to leave a more subtle beeswax scent. Apply it with warm hands and a polishing cloth or a softish bristle brush and a polishing cloth. It can be removed by rubbing with steel wool and turpentine.